Jump to a section
What works with WeTracked and Voss?
WeTracked requires external checkouts to send the original Shopify cart token back as a Shopify order note_attributes entry named shopify-cart-token. Voss supports that field for eligible checkout orders, preserving the token from the Shopify storefront cart rather than substituting a new Storefront API cart ID.
Same Shopify store and cart
Your products, inventory, storefront and fulfillment remain in Shopify. Voss reads the original cart and sends the eligible token alongside other cart attributes when it creates the successfully paid Shopify order.
Your payment stays with Whop
The Whop business you connect processes eligible buyer payments. Voss confirms payment before syncing the order to Shopify; WeTracked handles reporting separately from payment processing.
One Purchase source per ad platform
When WeTracked sends Purchase conversions to your Meta, TikTok or Google Ads destination, tell Voss that another app owns Purchases for that destination. Voss then stops sending overlapping Purchase events.
Checkout events can remain in Voss
Voss can continue sending Meta or TikTok InitiateCheckout and configured Google Ads Begin Checkout events, subject to consent and event settings. WeTracked's Shopify External Checkout mode is not the same as its Funnelish tracking integration.
How a WeTracked-compatible Voss order flows
- Shopify storefront: a buyer adds items to their original Shopify cart. WeTracked captures eligible storefront activity through its Shopify setup.
- Voss checkout: the buyer moves to the branded Voss page, with the original cart identity preserved under the required consent and availability conditions.
- Whop payment: the connected Whop account handles payment; Voss verifies the result.
- Shopify order: after a successful payment, Voss synchronizes the order to Shopify with
shopify-cart-tokenin order Additional details when available and permitted. - WeTracked attribution: WeTracked matches the Shopify order to the storefront visit using its external-checkout configuration and sends eligible purchase events to connected advertising platforms.
WeTracked itself explains the difference between Native Checkout and External Checkout. Its acceptance and ad-platform attribution should be checked for your own store rather than assumed from a Shopify order alone.
Set up WeTracked with Voss in four steps
- Connect your Shopify store and eligible Whop business in Voss Checkout.
- Connect the same Shopify store in WeTracked, finish its Shopify app setup, and choose External Checkout (3rd-Party) for that store.
- Open Voss Dashboard → Tracking. On each Meta, TikTok or Google Ads destination where WeTracked sends Purchase, enable WeTracked or another app sends Purchases. If you want Voss InitiateCheckout/Begin Checkout, keep that destination configured in Voss.
- Run a real test checkout and check the paid Shopify order, the
shopify-cart-tokenattribute, WeTracked's Purchase report and your ad-platform Events/Conversions diagnostics.
Follow the full checklist, event matrix and troubleshooting guide →
Get WeTracked for your store
14-day free trial + 10% off your first 3 months. WeTracked subscription and reporting are separate from Voss checkout fees.
Already use WeTracked?
You don't need another tracking account for Voss. Follow the external-checkout instructions and verify order matching before moving your advertising traffic.
Who should send each ad tracking event?
| Event or signal | Recommended source | Important detail |
|---|---|---|
| Storefront views and AddToCart | WeTracked Shopify setup | Dependent on your WeTracked store and ad-channel setup; avoid duplicating these same events in Voss. |
| Meta/TikTok InitiateCheckout | Voss, when configured | Separate from WeTracked's External Checkout Purchase matching. Requires the merchant's Voss pixel/event setup and eligible consent. |
| Google Ads Begin Checkout | Voss, when configured | Provide a Begin Checkout conversion label in Voss; omit duplicate Add to Cart conversion actions. |
| Purchase | WeTracked or Voss | Select one sender for each destination. If WeTracked owns Purchases, switch off Voss Purchase for that same destination. |
| Shopify order metadata | Voss | The original cart token appears as shopify-cart-token on eligible synced paid orders. |
Voss does not install a second WeTracked tracking pixel on checkout. Meta/TikTok and Google Ads event delivery still depends on consent, configuration and the ad platform; no software can guarantee a campaign receives attribution for every order.
Three details worth checking before launch
- Consent matters. Voss sends the cart-token attribution field only when the applicable marketing signal permits it and the original Shopify token is available. Some buyers will not be attributable.
- Checkout type is a Shopify-store choice. WeTracked's External Checkout mode can treat an order creation differently from its Native Checkout paid-order flow. If you also use native Shopify checkout, review the setting with WeTracked before activating it store-wide.
- Verification is store-specific. Matching Shopify order attributes and a WeTracked Purchase report demonstrate a working path. Separate ad-platform tests are needed to check attribution and duplicate Purchase prevention.
Questions merchants ask about WeTracked + Voss
Does WeTracked work with an external Shopify checkout?
WeTracked documents external checkouts that write the original cart token to Shopify under shopify-cart-token. Voss implements that requirement for eligible paid orders. Check your Shopify order and WeTracked dashboard after setup.
Do I need to paste a WeTracked script into Voss Checkout?
No. The Voss-to-WeTracked Shopify order matching flow uses the original Shopify cart token and the WeTracked Shopify integration. Follow WeTracked's installation steps on your Shopify store.
Can I keep Meta, TikTok and Google Ads tracking in Voss?
Yes. Keep the checkout-stage events you need, but configure exactly one Purchase sender for each destination. Voss's per-platform Purchase ownership setting avoids overlapping Voss Purchase events.
Is Voss an official WeTracked partner?
This page describes technical compatibility using WeTracked's documented external-checkout requirements. It does not claim certification, exclusive support, or a listed partner relationship.
Keep Shopify, run Whop payments, and measure purchases
Voss Checkout has no monthly Voss software fee and charges 0.5% per successfully processed order; payment processor and separate WeTracked fees are additional. Start with a test Shopify order and verify the whole tracking journey before switching live traffic.
Set up Voss Checkout → · See Voss pricing → · Read the technical setup guide →
Keep Shopify. Use your own Whop account for checkout.
Your storefront stays where it is. Customers pay through a branded checkout, and successful paid orders are sent back to Shopify for fulfillment.
Whop processing fees, eligibility checks and account rules still apply.